WHY THE NEW FORMAT?
This change is intended to align with the Board’s goals of increasing value to the readership, showcasing our community of Coaches and elevating the profile of ICF Vancouver. The content will be fresh, relevant & targeted to our audiences. This Blog will be used as a Marketing vehicle to increase awareness, readership, membership and engagement of the Community.
So why are we moving to a new physical platform? Well to sum it up concisely – functionality! The new format allows us to make the Blog a dynamic experience with the use of multimedia:
· Ensure the best quality Coaching content through clear Guidelines
· Embed videos and picture slideshows
· Offer you motivational music to play while you are working!
· Links to other valuable Coaching resources and all of our Social media
· Twitter feed on the Blog site
· Ability to search, follow and receive the blog updates via email
If you subscribe to no other ICF Vancouver updates – the Blog could be your one stop shop to all of the latest updates and resources.
All members are strongly encouraged to contribute Coaching articles to share with the community, suggest music, send in pictures and recommend Twitter subjects. This is your opportunity to be published in a Blog that you can send your network to. And for those of you who have your own business – Blogging increases your search engine ranking!
WHAT GOES INTO OUR NEW BLOG?
- Newsworthy, relevant articles on coaching and the industry. The audience is the Coaching community, our networks and the public.
- Our goal is to increase our collective knowledge base by everyone in the ICF community sharing. This sharing increases interconnectedness and elevates us all.
- This Blog cannot be used for self-promotion/sales, advertising of any services/personal events, or business logistics (such as pricing, how to market, insurance, licenses etc.)
- Events and Discussions will go into LINKEDIN (The exception is that all ICF Sponsored events will be profiled in the Blog such as Brene Brown, Coach Awareness Week etc.)
- Brief video footage is allowed, must be relevant, and approved by Communications before publishing. Video footage can include: testimonials on the Benefits of Coaching; coaching tips by expert coaches; showcase of coaching conference highlights; showcase of speeches presented at conferences; explanation of what coaching is by experts, etc.
BLOGGING GUIDELINES & CHECKLIST
Please review this checklist before submitting your content.
- Know and follow the ICF Code of Ethics http://www.coachfederation.org/about-icf/ethics/icf-code-of-ethics/
- Respect your audience. You should also show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion
- Respect copyright, fair use and financial disclosure laws
- State your name, title & company name at top of blog. You are welcome & encourage to include a picture of yourself for a more personal touch.
- Ensure your submission is written in article format (for ideas and examples please see:http://icfheadquarters.blogspot.com/?CFID=451642&CFTOKEN=62938663)
- Please edit and check grammar before submitting
- If submitting video along with your article - please check audio and video levels to ensure a quality viewing experience
- If including website links – please ensure they are functioning properly.
- Be sure to use “coaching” keywords in your article in order to maximize our Search Engine Optimization. This allows more people to find your article and increases exposure.
SUBMISION PROCESS
- Ensure you have reviewed ‘Blogging Guidelines and Checklist’ before submitting blog content
- Email your blog content to icfvanblog@gmail.com
- ICF Vancouver Blog Editors will email back approval or comments
- Once approved, an Editor will post your contribution
- Blogs will be posted within 2-5 days
- Once you see your post – PLEASE SHARE THE LINK with friends, family, clients etc.
We strongly encourage you to get involved and help raise your personal profile and that of the ICF Vancouver Chapter!
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